New X10 Sales Growth Funnel Strategy

Attention: Entrepreneurs, Small Business Owners, Online Marketers And Marketing Agencies…

We’ve Uncovered A ‘New Secret Funnel Strategy’ That Almost Nobody Knows About… 

(That Once Is In Your Hands Can Take ANY Business From ‘Startup’

To ‘Two Comma Club’ Winner Practically Overnight…) 

Dear Friend,

  On May 6th, 1965, something incredible happened…

  For decades and decades prior to that date,

  humans believed that it was physically impossible to break the Four-Minute Mile.

  But on that day, May 6th, 1965, Roger Bannister did it. 

May 6th, 1965 – Roger Banister break the Four-Minute-MileHere’s what’s interesting…

For decades and centuries prior to that, nobody believed it was possible. 

But as soon as Roger Bannister did it, people thought it was possible.

In fact, another professional runner named John Landy saw what Roger Bannister did, and

he thought, “If he can do it, I can do it”. 

And just 46 days later, he did it, and he broke the Four-Minute Mile, as well.

Since then, dozens and dozens of people have done it, but

it wasn’t until one person did it that everyone else believed it was possible.

August 17th, 2004 Was The Day The Entrepreneurial “Four-Minute Mile” Was Broken For Me.

At the time, I was a young kid, still learning how this whole internet thing worked. 

I was geeking out… I was making about $1,000 a month…(which was HUGE for me at the time)

I thought I was the smartest guy in the world… I watched a man named John Reese 

(an Entrepreneur I admire) set out to do something that nobody thought was possible. 

He said, “I’m Going To Make A Million Dollars In ONE Day.” 

John ReeseAfter several MONTHS of strategizing, and a ton of hard work putting together his internet campaign,

he was finally ready… He put a really cool funnel together, and launched it…

and in just 18 hours, John Reese passed the million dollar mark over a 1-day period. 

Now, as a 24 year old kid watching John Reese make history, I had a major lightbulb moment…

I thought,“If John Reese, This Guy Who’s Just Like Me, Can Make A Million Dollars In A Day…

I Wonder If I Can Make A Million Dollars In A YEAR?”

It was the first time that thought had ever crossed my mind.

And right in that moment, “$1 Million In One Year” became my new goal. I started on January 1st, 2005.

I said, “This is the year I’m going to make $1 Million in a calendar year,” and

I launched a ton of different products online. 12 months later, I missed my goal…

I didn’t hit the $1 Million dollars in sales that I wanted. But… I got close. 


On January 1st, 2006, I tried again… I was going to do a million dollars in the next 12 months.

I launched a bunch of products again. And I didn’t quite make it…again. 


January 2007, I tried again (third time’s a charm, right?)… and by October 16th.. 

I Crossed The Million-Dollar Mark In A Calendar Year. 

October 16th, 2007, When I Officially Joined the “Two Comma Club”

Because John Reese had broken that Entrepreneurial 4-Minute Mile, I knew that I could do it. 

Since then, I’ve gone on and I’ve had multiple million dollar years, and

million dollar months, and even million dollar days.

That’s when I knew I wanted to create the same light-bulb moment for my audience that I had… 

So We Did…

Last year, we created something called the Two Comma Club Award. 

(Two comma means there’s two commas in your paycheck…

meaning, you made at least a million dollars inside of a funnel.)

I figured maybe we had a dozen or so people inside ClickFunnels that was eligible for the Two Comma Club Award.    


When 93 People Walked Across My Stage In 2017 To Receive…

Their Award For Making It Into The Two Comma Club!   93 People!

But something even bigger happened that day…

At that event, there was a whole room of other entrepreneurs, looking around at all the millionaires, thinking:

“That guy next to me made a million dollars? If he can do it, so can I…

Suddenly, it became not only real…but maybe even achievable for everybody

Now, We Have A New Millionaire Enter The Two Comma Club

Almost EVERY SINGLE DAY Inside Of ClickFunnels!

But naturally, that led me to wonder:  “What’s the next Four-Minute Mile for my audience?” 

So, this year, at our live event, we launched something new called the Two Comma Club ‘X’ award…

which means you made at least 10 million dollars inside of a funnel. 

But the BEST part is that, by the time we launched this, we already had 

15 entrepreneurs who are currently making over 10 Million dollars inside ClickFunnels

Pretty amazing…right?

Here’s my goal for you…

My goal is for everyone to see this and say:

“Ok Russell…One Million Dollars Is My Four Minute Mile. That’s Doable.”



And once you hit it, then shoot for $10M…

And then $100M…

Alex And Leila Hermosi Transformed Their Collapsing Business Into A $10+ Million Dollar EMPIRE

In LESS THAN ONE YEAR! 12 months ago, at Grant Cardone’s 10X Live Event,

there was a couple sitting in the audience, named Alex and Leila Hermosi.

At the time, they were going through a horribly rough patch in their business…

Their company was crumbling…

They were in the process of shutting things down, and had no idea what they were going to do next…

(Pretty terrifying position to be in…right?)

Alex and Leila Hermosi Transformed Their Collapsing Business Into a $10+ Mil Empire

After listening to my presentation at the LIVE event, they decided to make a sales funnel…

They didn’t just hit their goal of “One Million Dollars in a year”…

They Blew Way Past It, And Ended Up Generating Over $10 Million With Just ONE Sales Funnel! 

Thousands Of Entrepreneurs Had Success Using The Process To 

’10X Your Company In The Next 12 Months’… 

You’re here on this page because you want to 10X your business.  

I think that the BEST way to do that is through a sales funnel. 

It doesn’t matter if you’re currently at $50,000 a year…

Or $1 Million a year…

Or even $100 Million a year…

We can do it, because we’ve proven the process over and over again.

I Want You To Believe As Strongly And Confidently As I Do

That You Could 10X Your Business In The Next 12 Months…

Here’s the deal…

Once you believe that, I want you to make a commitment…

I want you to commit to me that as soon as you know that funnels can help you10X your company,

I want you to go ALL IN on your business.   

I know I’ve got to prove this to you, but

I’m going to show you how funnels can help you 10X your company in the next 12 months.  

I know it…

I’ve done it…

I’ve seen it over, and over, and over again…

And, you could do it with YOUR business.

What Does It Mean To Go “ALL IN”?

These guys, they did not go all in…

They were dabbling!  

These guys right here,

…they went ALL IN!That’s exactly what I’m talking about.

One of my favorite things Tony Robbins told me was, 

Now, At The Very End Of This Letter, I’m Going To Make You A Very Special Offer… 

In this offer, I’m going to give you guys the tools, tips, and strategies to help you 10X your company.

I’m also going to do something else…

I’m actually going to ask you guys each to give me $11,552. 

Some of you are probably looking at the eleven, and thinking,

“I’m going to give Russell $11,552?” 

And some of you guys are like,

“If Russell can 10X my company, I’ll give him whatever he wants,” right? 

What Is 10X For YOU?

Each entrepreneur’s company is different, right?

Everyone is at different phases…

Maybe you’re at 100 grand per year… 

if I can 10X your company, that’s a million dollars next year. (pretty cool, right?)

Would you give me $11,552 if I can get you a million bucks next year?

All right. 

And maybe you’re at the 1 million mark right now…

That means, if you’re at a million,

I can 10X your company get you to 10 million. 

With Alex and Leila, it took us only eight months to get them there. 

Is that worth 11,552 bucks? ABSOLUTELY.  

We just passed $100 million in my company earlier this year…

which means I know the process, I know the path, and we did it through funnels.

So, my question for you is, would you give me $11,552 if

I can help you to 10X your company in the next 12 months, are you ok with that? 

All Right, Here’s The Commitment I Need You To Make To Yourself…

I need you to say: “Russell…

I Commit That As Soon As I Know That Funnels Are The Key To 10X-Ing My Company,I Will Go ALL IN!”. 

You Could Be ONE Funnel Away From 10X-Ing Your Company!


For Those Of You Who Don’t Know Me… 

My name is Russell Brunson.

I am a serial entrepreneur with an obsession for helping entrepreneurs around the world.

Nothing gets me more excited than that. 

I’ve worked with some of the most amazing people in the world,

and built funnels for people like Tony Robbins, and Marcus Lemonis from The Profit. 

Last year, they actually had me on the The Profit, and

I had a chance to build funnels for one of Marcus’ companies, and it was insanely cool. 

My entire goal is to get everybody to understand that sales funnels are the key to growing all of our companies.


The “Anti-Sales Department”… So, what exactly IS a sales funnel?  

You probably understand what a traditional website is…right? 

I always call this the anti-sales department. 

We send people to these traditional websites, and

it’s kind of like having a sales person there, handing people brochures…

and then they step back, and they hope and pray that a sale gets made.

If you had a sales person who’s handing out brochures and then hiding, 

you would fire them instantly…right? 

Yet, for some reason, we’re okay with our websites doing nothing. 

For all of us who are entrepreneurs,

who are spending our own money out of our own pockets to grow our companies,…  we have to be smarter

We have to build something where we put a dollar of advertising in and can get two dollars back out. 

That is what a sales funnel is. A sales funnel is kind of like taking your very best sales person that you have,

cloning that person, and making it so that they:


(Doesn’t that sound a LOT more efficient and profitable than a website?)

I’m going to break this whole funnel thing down for you so it’s SIMPLE and very easy…

But first, let me show you the “hard way”, because funnels used to be super difficult.  

(That’s why nobody ever did them).

This is one of my supplement companies that we sold last year…



Now, to build this funnel, it doesn’t look that complicated, right? 

I took pictures of the different parts of the funnel, and put them on my wall because

I wanted to see what it all looked like. 

It’s only, what, one, two, three, four, five, six, seven, eight, eight pages… 

Here’s what we had to go through to create this.                     

So…Step #1 to creating a funnel, is that we had to design the funnel, the strategy.


Step #2 I had to write the copy.

The copy is the sales letter. 

Now, our supplement was helping people with diabetic neuropathy. 

I didn’t actually know what that meant at the time,

and I had no idea what we were even selling,

other than we knew it worked…

so I hired a copywriter to write the sales letter. 

It cost $20,000 for that sales letter!


Step #3 – After that, the project grew even more out of control…

We added: A designer to design the sales letter…

A website designer to put it online…

A programmer to hook up the shopping carts and the auto responders to get it all working…

And an analytics person…

My upfront cost to build this ONE funnel alone was $29,000! 

But the worst thing was

that I had already ordered the supplements,

and they were sitting in a warehouse gathering dust for eight weeks. 

That’s how long it took us to build this one funnel. 

Then we finally had a chance to launch it, it was awesome,

but that’s why many people have struggled in this business for so long.

I want to help free you as an entrepreneur to generate your own leads and sales… 

…WITHOUT being tied down by tech people!

So I’m going to share with you the Three Secrets of Funnel Hacking. Secret #1:   

Whoever Spends The Most Money To Acquire A Customer Usually WINS.

This is the foundation of funnels…

When you understand this, everything else becomes really, really easy, and you’ll have the ability to 

get leads for FREE for the rest of your life.                    

One of my first mentors, Dan Kennedy, said: 

“A business beats his competition by…

making the exact same prospect worth more to his business than to that of his competitors.” 

I launched my company, ClickFunnels, about four years ago

It was just me and a couple other guys in a tiny office.  

We had no money.

We had no venture backed capital.

We had nothing…just a dream and a vision. 


We we launched ClickFunnels…

At the time, we were like, 

“Well, who’s our competitors? Who are we competing against?” 

We quickly found these are our two competitors…

The first competitor got $38 million in funding…

And the second got $127 million in funding. 

I literally had a visa with a $1,000 dollar limit on it…

that, and a dream and a vision. 

So…How Did We WIN Against Those BIG Players In The Industry?

The other businesses could completely outspend me, yet

we were able to take ClickFunnels from zero to over $100 million in sales in just three years,

demolishing both competitors…

…and, we did it without taking on a penny of outside capital.                     

Since we’ve started doing this, we have a whole bunch of venture capitals who come to us, and try to give us money.

One day I was just curious, and I wanted to see what they think we’re actually worth… 

(I had no idea, this is a whole world that’s beyond me, I just know how to sell stuff.)

So, we went to lunch with one of these VCs, and they started asking me all these questions. 

He said,“How much does it cost you to acquire a customer?” 

If you guys watch Shark Tank, they always ask that…

So I responded, 

“Well, when we drive ads, we buy a bunch of ads and we drive them to 

It costs us about $120 to get a free trial.”  

The guy was licking his chops…

He said, “Okay, if we gave you $50 million in funding, that equals X amount of customer,” 

and do all the math in his head.

I was like, “Whoa, slow down… We actually turned those ads off.”

I have to pay for those ads. I have to pull my wallet out and pay for every one of those customers,

and I couldn’t float $120 for every free customer that signed up.

So I had to do things different, and think smarter.

Then I showed him how we do it…

We run ads, and I don’t sell ClickFunnels upfront.  

Instead, I drive people to a sales funnel.

I’ve got a whole bunch of sales funnels that sell different things.

On average, right now, it costs about $20 in ads to sell one copy of my book.

Now, you guys know I give my book away for free, plus shipping,

but when someone buys, they go through this funnel.

That means there’s an upsell, there’s a down-sell.

I’ve sold the audiobook…

I’ve sold the training program…

…and a bunch of other things like that.

Right now, I spend $20 on ads to sell a book..

… and I make about $40.

I get $20 cash net profit into my pocket.

And, I get a customer!

Then I tell the customer,

“Hey, there’s this really cool software called ClickFunnels, you should try it,”

and they try it for free.

Not only is it not costing me $120 to get the customer,

I got paid $20 before I even told that customer about what I’m trying to sell them.

Are You Getting The POWER Of This?

The VC didn’t.

I explained it once…

I explained it a second time…

Finally, he said, “So, people actually pay you to become a lead…

And then they read your book and they’re completely indoctrinated into your belief system…

And then they sign up, and it doesn’t cost you anything?”

Yep…pretty awesome, right?

Then it finally clicked…

and he said: “If What You’re Saying Is True…

This Will Change Business As We Know It Forever.”

I said, “Yeah, I know…”

That’s my mission. That’s what I’m trying to tell people.

This one funnel alone is now worth more to me than the $127 million in funding.

We blew past both of the competitor companies in less than three years.

That’s the power of sales funnels. 

So, Here’s The Big Secret…

When you have a funnel that’s created the right way,

you can instantly outspend your competitors and

ethically steal all potential customers in your market.

Even with my competitors dumping as much as cash as they can,

my ads are still burying them.

We can outspend everybody, that’s the key.


So, You’re Probably Thinking…  “

What Kind Of Funnel Should I Use?” 

It depends on the kind of business you have…

I went through and segmented our ClickFunnels users into 10 markets:

1. Agencies or Freelancers

2. People selling information products

3. People selling eCommerce products

4. Coaches or Consultants5. Network marketers

6. Local businesses (chiropractors, dentists, realtors, etc..)

7. Business-to-business (B2B) companies

8. Bloggers or Affiliate marketers

9. Non-profits.

10. People who are just getting started

Here’s the cool thing…

Whatever business you’re in, there is a funnel for that.

But… how do you actually know what type of funnel to build?

We use a cool process we call… Funnel Hacking.

Here’s how Funnel Hacking works…

The first process I learned from Tony Robbins.

Tony Robbins told me,

“If You Want To Achieve Success,

All You Need To Do Is Find A Way To Model Those Who Have Already Succeeded.” 

I was a wrestler growing up.

When I first got started, I was not only not good, I was bad.

My first year, I got beat almost every single time.

At the end of the season, my dad took me to the state tournament, and

one of the guys on my high school’s team won the state title.

My dad videotaped what he did, and we watched it.

That whole summer, we watched the video of this guy wrestling.

All summer long I practiced, and I practiced, and I practiced.

I Found Someone Who Was Good, And I Modeled Them.

In a very short period of time, I went from being a really bad wrestler…

To being a state champ…

To going to high school nationals, and taking second place in the country…

To becoming an All American, and eventually going to college and being one of the top 10 wrestlers in the country.

I Found People Who Were Super Successful And Modeled What Worked.

When I started business, it was the same thing.

Towards the end of college, I didn’t care about classes, I just knew I wanted to make money.

So I started learning about this internet thing.

I jumped online, and started seeing people who were successful. 

So I started modeling what they were doing.

Within A Year Of Graduating From College, I Made Over A Million Dollars Online.

The same thing is true for sales funnels… 

You Do NOT Need To Be A Sales Funnel Genius!

You don’t have to geek out like I do every single day.

All you’ve got to do is find someone in your industry (or in a similar industry)

who’s having success, and then model them.

“”Well, that’s cool Russell, but I’ve got a different, better way to do things…””

People say this to me all the time…

I always smile at them and say,

You can always tell who the pioneers are because they’ve got arrows in their back,  and 

they’re lying face down in the dirt.

You Do NOT Want To Be A Pioneer In This Industry!

You don’t want to go “try” things.

I was at an event where Porter Stansberry, who works for Agora Publishing, was speaking on stage. 

They do over $1.5 billion a year selling financial newsletters…

biggest financial newsletter company in the world!

Porter was showing his sales funnels, and going through all this numbers and metrics. 

And in the middle of his presentation, he stopped, turned to the audience, and 

said something that changed my life… He said,

“Every single year there’s people who see what we’re doing here at Agora Publishing.

And they want to compete against us.

The first thing they do is try to beat us on pricing.

BUT – We know from decades of doing this,

that you cannot make those numbers work,

the metrics just don’t work.

Eventually, they figure that out and try something different.

They try three or four things, and eventually they go bankrupt and they lose their business.

If you want to compete with Agora Publishing,

you can’t try to compete with us…

You’ve got to copy us.

That’s When The Light Bulb Went Off In My Head.

So, Step One in this funnel hacking process is to find somebody to funnel hack.

When we were launching our supplement company for people with diabetic neuropathy,

I started looking for someone out there to model…

I asked myself,

“Who else out there is having success?”

I came across one of the ugliest websites I have ever seen in my life.

But I also I found that they were making about $100,000 a month selling this supplement.

Initially, I wanted to make it different, because I know a better way to do it.

And then I stopped and thought,

“Wait A Minute… Maybe They Have Some Arrows In Their Back.  

Maybe They Know Something I Don’t Know.”  

Instead of trying to be creative and do my own thing, 

I modeled the funnel.

I did not copy it. (there’s a difference, I want to stress that).  

But I modeled the look…
The feel…
The layout…
The price points…

They had a big logo on the left-hand side, So I had a Big logo on the left-hand side.

They had a phone number on the right-hand side, I had a phone number.

They had sales letter and the pitch at the bottom. So did I.

We model one of the ugliest website I have ever seen in my life. 

In A Very Short Period Of Time,

This Website Started Making Us About $20,000 A Month!!

Pretty cool…right? 

But I knew there had to be something else they were doing that I was missing.

So I did what every good entrepreneur has to become good at doing…

I Pulled My Wallet Out Of My Pocket, Pulled My Credit Card Out, And I Bought Their Product. 

I wanted to know what they were doing behind the scenes of their initial offer.

Unfortunately for me (and also for them), they didn’t have much on the backend.The funnel just ended.

I knew there had to be somebody out there who knows what they’re doing in this industry.

I started looking online, and found a supplement company.

I actually met the owner of it,

and they were doing about $3 Million per month selling their supplement!

Their website looked different…

There was a video, and an “Add to Cart” button.

I clicked on the button, it took me to an order form page.

On the order form they offered a choice of 1, 3, or 4 bottles.

I had never seen anything like it, but they were making $3 Million a month, so I kept an open mind… 

I wanted to see what else they’re doing behind the scenes of their front-end offer.

So, I did what every good entrepreneur has to become good at doing…

I pulled my credit card out of my wallet, and I bought the product.

And then something CRAZY happened…I Got To The Next Page,

And He Up-Sold Me Six More Bottles Of The Exact Same Thing I Just Purchased! 

I thought he was completely out of his mind.

Then, I took my pride, hung it up on the shelf, and thought,

“Maybe, they’ve got some arrows in their back, maybe they know something I don’t know…”

So, I logged into ClickFunnels and began building out the pages.

didn’t copy anything…

But I modeled the look, the feel, the layout, the price points, the structure…

I had an order form with 1, 3, and 4 bottles, just like they had.

I had an upsell with 6 more bottles of the exact same thing.

The entire process looked very similar.


And then we launched it…This Funnel Went From Making $20,000 A Month…  …To Almost $20,000 PER DAY! 

Are you getting this?

You don’t have to reinvent the wheel.

Just go to find what’s already working and then model it.

But Don’t Take It From Me…

My friends Drew Canole and his partner Jamel own a company called Organifi.

Shortly after I launched my supplement funnel, I had them model it because it was working so well…

Check out what happened to their Organifi business…

Jamel’s Testimonial

One Year After They Launched This Funnel,

They Didn’t Just 10X Their Business…

They 20Xd It!

They did $20 million in that funnel, just in Year One alone

and it’s grown since then. 

You could be one funnel away from 10X-ing your company.


Who Do Funnels Work For? 

They work for ALL different kinds of businesses…

If your business depends on LEADS or SALES, funnels will work for you.  

Let me give you some quick examples:  Agencies And Freelancers

Here is an example of one of my friends, who lives in the Philippines.  

The lady that runs this site is almost to the point where

she’s about to pass $100,000 in sales for her agency.

The average Filipino earns just a couple hundred per month…

making her one of the richest people there now.

InfoProducts Here is one of my info product funnels…

This funnel sells my books, we upsell our audiobooks, courses, etc… 

In The Last 8 Months,

This Funnel Has Sold Over 100,000 Copies Of My Book…

…And Drove Thousands, And Thousands Of People Into ClickFunnels! 

If you’re selling information products, you should funnel hack this funnel, this is the process.

E-Commerce This is one of Trey Lewellen’s funnels…

He is one of our ClickFunnels members, who had Shopify stores selling a bunch of stuff. 

One of his Shopify stores was selling flashlights

but at the time it was one of his duds, it just wasn’t working. 

So he built out a funnel inside ClickFunnels, shifted it from an eCommerce-style storefront,

to an OFFER where people buy the flashlight, and

he had upsells like battery packs, warranties, etc… 

This Funnel Did $20 Million In The First Six Weeks After It Launched! 

Right now he’s got the record for the fastest,

biggest funnel inside of ClickFunnels…

and he was selling flashlights!

Coaches And Consultants This is my coaching funnel…

It costs me, on average, $30-$40 to generate a lead.

And then on the backend,

we make about $1,500 for every one of those leads that happen. 

This little funnel is a side business. 

I’ve got one salesperson who calls my application leads, and

does over $2.5 Million dollars a year just on the side through this coaching funnel.

Network Marketers Stephen Larsen is a network marketer…

He NEVER has to try to recruit friends and family because

he drives all the people he needs through a network marketing funnel.

People come to this page, where he pre-sells them on why he’s amazing,

then they fill out an application before he even tells them what is he selling. 

He builds a relationship with them, and

then on the third page, then he tells them,

“Oh, by the way, this is what we sell,”.  

And he signs up 30-60 people each month,

just because they have a relationship with him. 

He takes them through the funnel to build a relationship before he signs people up.   

Local Businesses This is one of the easiest funnels in the world… 

I could show you probably 40 or 50 chiropractors…

Or 400-500 gym owners, who are building simple funnels just like this, and

they are blowing up their gyms and chiropractor places like crazy.

B2B Lead Generation If you’re B2B and just looking for more lead gen,

this is a really powerful B2B lead funnel that’s working really, really well…

Bloggers And Affiliates This is one of my blogger friends…

She drives swarms of people from her blog into her funnels. 

She launched this first funnel during Christmas time, and

generated about $20,000-$30,000 in the first weekend!

Non Profits This is our first non-profit who hit the Two Comma Club

(meaning, they generated MORE than $1 Million through a funnel inside ClickFunnels.)

This funnel is for a Christian non-profit camp for kids, and it’s crushing it. 

There Is NO Business That I’ve Come Across

Where A Funnel Won’t Work…

Even if your business is running trips where you take people to go hunt for Big Foot…

This dude literally does that.

He’s got a ClickFunnels page, and at first I didn’t believe it. I thought this was a joke…

But I looked up his stats, and he generated 

$18,000 in the last few months selling trips to go hunt Big Foot with him!

Here’s My Point…It doesn’t matter what you’re selling.

I promise you, there’s a funnel for you that we can take,  

implement your business, and blow it up.  

“But Russell…Where Do You Find The BEST Funnels?

How Do You Know Which Ones Actually Make Money?” 

You don’t want to funnel hack someone who’s broke, right? 

You want to funnel hack the winners. 

Here’s what I do:

Step #1:  I go to a website called 

ClickBank has over 100,000 successful sales funnels that you can model. 

Everything from fitness, to finance, to business…you name it!

There’s even obscure funnels, like teaching people how to build chicken coops. 

Again, I thought this was a joke!  

But I contacted the owner of the funnel, and he showed me his numbers…

This Guy Is Killing It Teaching People How To Build Chicken Coops! 

I don’t care if you’re selling cars, or business, or weight loss, or chicken coops…

there’s a funnel on ClickBank you can model.                    

At the very top of, you’ll find the “Marketplace”.

Click on the marketplace, and then

it takes you to a directory that categorizes products based on industry. 

You can click on the category you want, and

it will show you which products are making the MOST money today. 

Step #2: – I find a funnel. But not just any one…

I go to the #1 product in that category…

Step #3: – I funnel hack it. (A.K.A. Buy the product)

This is where I have to do what all good entrepreneurs have to become good at doing…

I pull my wallet out of my pocket, and I buy their product.

Step #4 – I get the whiteboard, and I sketch it out the funnel.  

  • What does Page #1 look like?
  • What is the price point? 
  • What about Page #2, Page #3, Page #4…and so on? 
  • Now, I know what I need to create. 
  • I’ve got a business model that’s SUPER successful, and can go do something with it. 

 That’s The Power Of Funnel Hacking! 

This is how you ethically steal 

over a million dollars worth of funnel hacks from your competitors for under $100. 

Secret #2: How To Get The BEST Salesperson

On Planet Earth To Close Sales For Your Product 24/7…

(Without Ever Complaining, Asking For A Raise, Or Taking A Break!)

I want you to understand that the best sales person 

inside of your company is probably YOU!

I’m the best sales person on planet Earth to sell ClickFunnels. 

There’s nobody that believes in it more than I do.

There’s nobody who can sell it better than I do. 

So, guess what? 

I’m the one who goes and I sell it,

all day long, every single day, because

LOVE it that much.

We were meeting with Tai Lopez at his house, and

one of his partners was there and asked, 

“So, How Many Salespeople Do You Have At ClickFunnels?” I smiled, and said,

“How many do you think?” 

He said, “Well, I know all these other companies that you’re competing against, and

most of them have sales floors of 100 people or more.” 

I smiled and was like, “We’ve got ONE.” 

I went from having 60 full-time sales people in an office, to replacing them with ONE sales funnel. 

That way, I get to do my own pitch. 

I make sure my pitch is perfect. 

I can test it, I can tweak it, and then after I have it perfect and it works,

don’t touch it again.

Here’s The Awesome Part…When my funnel works,

when the sales process is in place, if I wake up in the day in a bad mood, it doesn’t matter.

I still close the exact same percentage rate

If I’m tired that day.. If I’m sick… If I want to go on vacation… If I want to take a year off…

It doesn’t matter!

My Funnel Keeps On Closing Every Single Day For Me.

After the successful launch of my first book “Dot Com Secrets”, 

Tony Robbins called me up on the phone. 

(Which is like the coolest thing in the world, right?)

He said, “Russell, I saw your book launched, it’s doing really good.

I’m about to launch my book, do you have any pointers for me?”

So I told him about my sales funnel, and how I sell the books.

I walked him through the whole process…

That’s when he asked, Can you build one for me?”                  

I said “Yes! But I need one thing from you…”

I asked Tony,“Who do you think the best salesperson is on planet Earth to sell your book?” 

He said, “Well, me, of course.” 


I needed to capture him on video selling his own book.

If I had that, I could build the funnel out, and that’s all I needed.

I said, “Tony, I can do this, but I need a day of your time.” 

He said, “No.” 

I said “Okay, I need 6 hours of your time.” He’s said, “No.”

Finally, I asked, How much time can I have?” 

He’s like, “I’ll give you one hour.” 

So, we rented a hotel room in Vegas where he was at.  

We set up the lights and the camera, and everything.

Tony came in, and we grabbed him and sat him down, and I said, 

“Okay Tony, here’s your book, you’re the best salesperson on planet Earth to sell this book…

so sell me the book.” 

Working with Tony Robbins

We clicked record, and all of the sudden, Tony did what he does best and

he explained why his book is the greatest book in the world and why he should buy it. 

That was the first step in the funnel.

Next thing, we needed an upsell…

So I grabbed another product of his, and said, “Tell me why this is the best thing in the world,” and

then Tony sold that and went through the entire funnel. 

Page #1 was Tony selling his book….


Page #2 was Tony upselling his Ultimate Edge program…


And Page #3 was Tony upselling his Love and Relationships program.

I had gotten videos of the best salesperson on planet Earth selling his product…

All I needed to do was plug it in the funnel. 

From now, for the rest of time, that’ll sell his book for him over and over, and over, and over again. 

And ONE Hour Of His Time Is What It Took. 

People always ask me, “Russell, What Do I Say On The Video? 

I know how to sell face to face, selling to someone on the phone is easy, but 

when I’m standing in front of a camera, how do I say it?”

It’s really easy.  Here’s the script…

It’s called the “Who, What, Why, How” script.  

#1) WHO are you? 

#2) WHAT do you have for your person who’s watching this video? 

#3) WHY do they need it? 

#4) HOW can they get it?


It’s The Easiest Script In The World, And It’s Magic. Want to see a quick example?  

I take my phone out, click record, I say,

(Who am I?) “Hey, my name’s Russell Brunson, I’m here today at the 10X event, I’m just really, really excited.” 

(What do I have?) “I’ve got a really cool book I want you guys all to buy, it’s called Expert Secrets.” 

(Why do they need it?) “You need this book because if you’ve got a message, you’ve got a voice,

you want to share your message with more people, you need this book.” 

(How do you get it?) “Fill out the form on the side, let me know where to ship your book,

put your credit card in, we’ll ship one out to you.”That’s it. That’s literally all there is to it.  

$100 million in the last three years with an iPhone, using who, what, why, how. 

It doesn’t matter what you are selling…

this is the script you can use over and over, and over again, on your funnels. 

This Script Could Make You Insane Amounts Of Money!

It’s Fast, It’s Simple, And Doesn’t Have To Be Highly Produced.

After you’ve got the videos to sell the products in your funnel,

whatever business you’re in, now you’ve got to plug them in to an actual funnel.

Back in the day, we would take these assets, and then I’d have a meeting with my team. 

  • We’d have designers…  • Programmers…  • Webmasters…  • Analytics people…

And it became a huge pain in the butt.  

I’d tell them all this stuff, I’d given them the videos, and

they’d go and they’d spend the next two or three months building out a sales funnel.                    

That’s how business was for me for the first 10 years of my career. 

It took forever.

I’m here to talk to you guys about a new way, a better way,

through a tool that we’ve created called ClickFunnels. 


Isn’t It INCREDIBLE What ClickFunnels Can Do?

We have simplified this process literally to un-handcuff entrepreneurs and sales people. 

• You can get your phone out…   

• Record the video…   

• Upload it to YouTube…   

• Pick the template you like…   

• Drag your video in…   

• Copy and paste…

…And within minutes, your entire sales funnel is done, and

ready to generate leads to sell your products, and you could make a bunch of money. 

“But Russell… My Business Is Different. Is This Going To Work For MY Business?”

My answer is the same every time…

ClickFunnels works best for businesses that are trying to either generate leads or sell products. 

As long as you’re trying to generate leads or sell products, ClickFunnels can work for your business. 

Secret #3: How To Get The Exact Same Customers

Who Are Currently Going Through Your Competitors’ Funnels, 

And Start Coming To YOUR Funnels Instead.

This is where it all becomes really, really fun.. 

I told you earlier about Venus Factor. 

I’m going to go back to, this is Venus Factor,

they’re in the #1 spot right now in their category. 

Can you imagine if I just called up Venus Factor, and was like, 

“Hey guys, I know you’re incredibly rich, 100 grand a day, I’m doing the math… 

You’re rich enough at this point…

Would you mind telling me where you get all your traffic from? 

Because I kind of made something similar and I would love to get all of your leads to come to me instead.

They’d hang up, right? 

Now, unfortunately, they’re not going to tell you all the information,

but the good thing about the internet is there’s websites that will. 

They’ll tell you every single thing about what everybody’s doing,

there’s no way to hide it online.

One of my favorite sites is a website called 

It’s a really cool website that will show you 

where people are getting their traffic from.                     

So, I go to…

I type in the website URL of the people that I’m funnel hacking (like…

I click on the search button, and then, boom!  

It shows all the data about what’s happening on that website.


For Venus Factor, it shows they’re getting between 1-3 million visitors a month right now to their funnel. 

Here’s what’s really cool…

They have this section that says the “top referring websites”, (A.K.A. who’s referring them all the traffic.)

You can see it all spelled out EXACTLY where their traffic is coming from…

• Traffic source #1, is
• Traffic source #2, is…
• Traffic source #3, is…and so on. 

Based on the green measurements bar, it looks like a third of their traffic is coming from there, so

KNOW that about 1 Million people each month are coming from

If you scroll down a little further on the page, it talks about all the display advertising,

there’s a big button that says, “Show the ads.”I call this the, “Show me the money,” button. 

Click on that button, and guess what it shows you?

Most of the ads that they have ever ran from the beginning of time until now. 

(This is the free version of the site). 

If you upgrade to the paid version, not only does it show you all the ads they ran,

it’ll say something to the effect of, 

“This ad ran for like two weeks, and we never saw it again…” Or 

“This ad’s been running for 728 days and it’s still live right now.”

What do you know about an ad that’s been running for 728 days and it’s still live?

You know one of two things… Either:

They’re venture backed, and they’re just burning money, and they hate money

The ad is actually working.  

If this happens, then I know two things: 

#1) I know exactly where they’re advertising. 

#2) I know exactly what they’re saying to get people to click on the ad to come into the funnel. 



Now, if you’ve been paying attention to what I’ve laid out so far,

if we have all this information, where they’re advertising, what they’re saying, what do you think we should do? 

We model the ads, and model how it works. 

The next step is getting my banner ads designed. 

When I do that, I’m going to model the message…
I model the design…
And the sizes…

The place I go to get my banner ad designs is a website called

You show them the banner ads of the people you’re trying to funnel hack.

And you say,

“I need something somewhat similar. I don’t want to copy them, but something somewhat similar.”

For 20 bucks, they made me an ad that looks very similar. 

I didn’t copy anything. 

They had a pretty girl on the image, I have a pretty girl. 

They had a purple headline, I had a purple headline, (but it’s my own unique purple headline), 

I just modeled the look, the feel, and the layout for inspiration, because

they’ve PROVEN that people are clicking on that ad.

It’s Not About Reinventing The Wheel.It’s About Modeling It.

After the banner ad is done, I go back to the exact same website

that they’re buying ads on, and I buy ads on it, as well. 

Did You Have A Little “Aha” Moment Right There? 

There’s a lot of ways to drive traffic into funnels, and you should be doing all of them.                    

For me, most of the ways that I drive traffic though are complicated and hard, and

they take technical people.When I first got started, it was Google Ads… 

I tried to do Google Ads, but it was so confusing. 

Luckily, Google came and slapped everyone, I’m like, “Oh, thank heavens, I don’t have to learn it.”

The next thing was SEO… I was learning about H1 tags, and title tags, and linking, and all sorts of stuff. 

Then Google came and slapped it like five or six times and kicked everybody out, and

again I was like, “Oh, thank heavens.”

Then Facebook came around… 

Facebook’s easier, but it’s still above my head. 

John, on my team, runs the Facebook ads because he’s smart enough to figure it out. 

But this strategy that I mentioned? This is something I can do!

All I have to find out is, “Where are my competitors getting all their traffic from?” 

I find the website that the traffic is coming from, call them up, and buy some ad space.

Within 30 seconds, my ad is being displayed on the very same website as my competitors. 

INSTANTLY, A Percentage Of All That Traffic That Was Going To My Competitor’s Site

Can Start Coming Into Mine Now Instead. And if I want to pay more, guess what they’ll do? 

They may kick my competitors out. Here’s My Question For You…

Let’s say you follow this funnel hacking process…

You find a funnel that works…

You model it and you make your own version…(you didn’t copy it, but modeled it)

You find out where these guys are getting all their traffic from…

You go to the exact same website they’re getting traffic from and you buy ads (if possible) and model it…

Do You Think That If They’re Having Success, That YOU Can Have Success, As Well?


I get it…

You might be looking at this, at the Venus Factor numbers and thinking, 

“I just don’t know if I could do that!” 

That’s scary, right? 

100 grand a day, even for me, I’m like,

“I don’t know if I could do that, that’s a lot.” 

But I’m curious…

If you do this process the right way and the model works…

And let’s say you totally screw it up and you only make 10% of what Venus Factor makes…

And you only make an extra 10 grand a day…

Don’t you think an EXTRA $10,000 every day would be pretty awesome?

And let’s say you try this process, and you totally, totally screw it up, and you only get 10% of the 10%…

and you only make an extra thousand bucks a day. (That’s $30,000 a month)

Would An EXTRA $30,000 Every Month Radically Transform Your Life Right Now? 

That’s Pretty Awesome, Huh

And what if you tried this process, and you only get 10% of the 10%, of the 10%…

and you only make an extra $100 bucks a day?

That’s Still An Extra $3,000 A Month!

What would you be able to do and accomplish with an extra three grand coming in every single month?

Cover a car payment? 

Pay off your student loans? 

Or maybe buy a new car…the car you really want? I want you to understand something…

You Don’t Have To Get This Perfect To Be Successful. 

Even if you mess it up, you still have a funnel that can work for you.

I know you might be feeling a little bit like this right now…


We just covered an entire process that can help you 10X your business

Look, I don’t want to leave you overwhelmed and

without the things you need to make that happen in your business.  

So I wanted to do something special for you…

I created a really special package that’s going to give you guys what you need to be successful.

I know that a funnel can help you guy 10X your business. 

I’ve seen it hundreds and hundreds and hundreds of times.

I know that’s the KEY.

I Created A Course Called

What you’re going to get when you invest in this Funnel Hacks training today, is a bunch of cool things…

You’re Going To Get ClickFunnels For FREE For The Next 12 Months.

*Get This For Free When You Order The Funnel Hacks Training. 

That means no monthly payments for the next 12 months! 

You can use it…

You can build a funnel…or build 100 funnels, or build a thousand funnels!

Inside of a ClickFunnels account, you’re going to be able to build ALL types of funnels. 

You can build opt-in funnels to build lists…
   • You can build sales funnels…
   • You can build webinar funnels…
   • Auto-webinar funnels…
   • Product launch funnels…
   • Membership funnels…

You have funnels to generate leads, and funnels to sell your products. 

Build as many funnels as you want!

And, when you get your ClickFunnels account, you’re also going to be able to get rid of a lot of things. 

In fact, our average ClickFunnels member right now 

saves over a thousand dollars a month

the moment they start using it because of all the stuff they can get rid of. 

Here Are Just Some Of The Things You Can Get Rid Of The Second You Start Using ClickFunnels…

  •  Landing Page Software
  •  Split Test Software
  •  Shopping Cart
  •  Email Autoresponders
  •  Text Message Autoresponders
  •  Automated Webinar
  •  Affiliate Software
  •  Membership Site Software
  •  Photoshop
  •  Wordpress
  •  Website Hosting
  •  Programmers
  •  Designers
  •  Web Master.. and much more!

You’ll Get Immediate Access To Not Just One Training Course, But TWO!

*Get This For Free When You Order The Funnel Hacks Training. 

Training Course #1: Funnel Hacks Masterclass

I’m going to give you Funnel Hacks, which shows you…

  •  How to get inside people’s funnels…
  •  How to find out what funnels are working…
  •  How much money they’re making…
  •  Where you find these people to funnel hack…
  •  …and much, much more!

 I help you reverse engineer your funnel, so you know exactly what to build. 

Training Course #2: Funnel Builder Secrets

The second course is called Funnel Builder Secrets.

This is what you give the person on your team who’s going to be building funnels. 

If you’re like, “I’m not techie, I don’t know what to do,” give them this course!  

This course gives them all the technical information,

all the training, and the strategies an techniques to help them build out a winning funnel. 

Inside this training, we’re going to go over a bunch of different things…

  •  We’ll talk about opt-in funnels…
  •  Sales funnels…
  •  Webinar funnels…
  •  Auto webinar funnels…
  •  Product launch funnels…
  •  Membership sites…
  •  And a whole bunch more! 

The first part of it is for you entrepreneurs, as the sales person. 

I’m going to talk about the strategy behind what you’re doing and why you’re doing it. 

The second half is the techie part, so if you don’t want to watch it,

you can bring your tech guy, your tech gal, and they can watch it, and go and build the funnels for you.

You might be thinking,“Russell, that’s cool, but I don’t have a tech guy or a tech gal… 

What should I do?” If you don’t have a tech guy or a tech gal, send one of your kids, and

I promise you I’ll make them the most profitable employee on your team!

(Yes, I’m joking, but…)

I met Forbes Riley for the first time two nights ago, who came to me and gave me a big hug, and she said, 

“Russell Brunson, you have changed my life.”

I was like, “Are you kidding me? You’re crazy famous!”

I’m internet famous, but she’s a legit famous person.

She said, “This is my daughter right here.

She’s built funnels for me, for Joe Theismann, and for a whole bunch of people, it works.” 

I’ve got twins that are 12 years old, and both of them have a ClickFunnels account, and

both of them build funnels. This is literally so simple, your kids could do it.

So if you don’t want to do it, have them be your funnel hackers and build the funnels for you.

It works. Check out these success stories of people just like you

who have gone through this same training… ( We’ve got tons!)

“With our new funnel, which is a webinar funnel, this month we got 35 new clients at $997 each. 

Now that we have the funnel perfected, we are on track to get 100 new clients this month alone!” – Liz Benny

Some of you are probably thinking,“100 grand a month, I don’t know if I can do that!” 

I promise you, if you had asked Liz that four months before she launched this,

she wouldn’t have believed you either. 

In fact, I had that exact conversation with her.  

She said, “I don’t know if it’s possible”.

But here’s what’s REALLY exciting…

Not only did Liz hit her “$100,000 in a month” milestone, but since then, she has hit our Two Comma Club,

which means she generated over $1 Million with her funnel inside ClickFunnels. 

She didn’t know if it was possible……and then she went and 10X’d her business. 

And THIS is the process that shows you exactly how to do it.

“I’ve never had an actual funnel before ClickFunnels.

I followed Russell’s instructions, set up my sales funnel, bought my first ad, and on my very first try,

sold eight people on my front-end, and two people bought my $197 upsell.”– Mike Stanzyk

Pretty awesome, right?

Some people might read that and think, “He made 400 bucks, Russell, that’s not that big of a deal… 

What kind of success story is that?”HUGE one…

Did you actually see what he said? He said, “On my first try.” 

There are so many Entrepreneurs who have been trying to get this internet thing figured out for a while…

So many who have spent more than a month, or six months, or a year or more…

Maybe you’re one of them…

What would it have been worth to you to be successful on your very first try? It’s Worth A Lot.

“I followed the Funnel Hacks system, I found a funnel I liked, I modeled it, and

on my very first test we doubled over on our ad spend. 

Put one dollar in and two dollars back out.”– Simeon Cryer

People always ask me,“Russell, my funnel’s done, what’s my advertising budget? 

Am I supposed to spend a million dollars a month on ads?” I always smile and answer, 

“Let me ask you a question… Let’s say you follow the Funnel Hacks process the way I showed you…

You found a funnel that worked…

You modeled it…

You start driving ads…

You put a dollar of advertising in on Monday, and you get two dollars back out on Tuesday.

“What Do You Think Your Budget Should Be?”

They always answer, “Well, if I put a dollar in on Monday, I get two dollars back in on Tuesday,

I’m going to put in a million dollars a day.” 

I said, “Exactly”.

When You Have A Funnel That Works, You Don’t Have An Advertising Budget. 

People always want to know how my are ads everywhere. 

It’s simple. 

I don’t have an advertising budget.

I can spend as much money as I want. All day long. Every single day.Why?

Because every one of my leads pay me before I introduce them to ClickFunnels. 

You’re probably on this page because you’re looking to10X your company…

If that’s something you want, a funnel can help you 10X your business.

Drew Canole

Drew is the owner of Organifi, and the entrepreneur who 20X’d his company in Year #1 through his funnel.

So you might be saying to yourself,

“This is really cool, but I’m kind of in the startup phase right now. I don’t have a product yet.”

If you don’t have a product yet, don’t stress out at all. 

In fact, in your training, the very first thing we’ll go through is how to get started without a product. 

There’s two specific trainings… 

The first training is all about opt-in funnels, how your going to build lists and build leads for your business. 

I’ve got tons of friends who make over a million dollars a year, who don’t even have their own product. 

You Do NOT Have To Have Your Own Product! You can do this by generating leads…

Selling other people’s products…

Selling my products… 

The first training shows you how to build huge email lists, so you sell other people’s products. 

If you don’t have a product, go through this training first. 

If you want a great product, but you have no idea how to do it,

we also have a fast product creation training that’ll show you to create your entire product line, and

have it built out in as little as a weekend. 

If you don’t have a product yet, that can no longer be an excuse for you.

It’s forever gone, because now we’ve helped solve that problem for you…   

Here’s A Recap Of What You’re Going To Get…

The first thing you’re going to get is the ClickFunnels 12 month enterprise account for free,

then you get the six week Funnel Hacks Masterclass,

the Funnel Builder Secrets, total value of $6,561.

What Else Do You Guys Need To Be Successful?

What about more traffic

I want to make sure that there are zero excuses. 

I want you to 10X your company in the next 12 months, I want zero excuses. 

I told you about one of my ways I get traffic, which works really, really well…

but there’s a LOT of ways to get traffic. 
I also shared with you the story about John Reese, and his million-dollar day.                     

When John made his million dollar day, he was selling a course called Traffic Secrets. 

Traffic obviously changes throughout the years, so a couple months ago,

John went back through and rebuilt the entire training program, and I actually bought a copy from him. 

It was insanely good. 

He didn’t just go through one, or two, or 10 traffic sources…

He went through 125 different ways to get traffic!I didn’t know that was even possible!

I called him up, and asked, “John, I’m going to be speaking at the 10X event…

can I give everybody in the audience a free copy of Traffic Secrets?”   

Guess what he told me? 

He said, “No.” 

I was like, “What? Dude, everyone needs this, this is free unlimited leads for the rest of their lives!”

He said, “I know, but this is my course… but I’ll sell it.”

So I got an idea…

I said “Okay John, what would it take for ME to be able to buy the company from you, so

I can give this for free?” At first, he was like, “Dude, you can’t …I don’t just sell my businesses.”                     

We went back and forth, and recently,

I actually paid John just shy of a million dollars to buy the Traffic Secrets company from him.  

Apparently, banks have a rule you can’t wire a million dollars in one, so these are all the wires,

seven wires I sent to John, and I bought the Traffic Secrets company from him. 

LIFETIME Access To Traffic Secrets For Free.

*Get This For Free When You Order The Funnel Hacks Training. 

Here’s what I recommend…

Don’t try to do all 125 traffic sources at once.

Pick one…

Implement it…

Test it…

Drive traffic into your funnel…

And when it’s working, then do the second one, and the third…

Do this until you’ve got so many leads that all your competitors are GONE!

So Here’s What You’re Going To Get Again…

  •  You’re going to get a 12 month enterprise account with ClickFunnels…
  •  The six-week Funnel Hacks Masterclass…
  •  The Funnel Builder Secrets course…
  •  You also get lifetime access to Traffic Secrets…

A Total Value Of $8,558!What Else Do You Need To Be Successful? What about the copy? 

This is the part a lot of you guys might not know about yet, but the copy is the most expensive part. 

Just For This Funnel Alone, It Cost Me $20,000!

What exactly is copy? 

Copy are the words that go everywhere. 

It’s the headlines on your pages…

What you say in your videos…
It’s the sales letter for your upsells…
It’s the headlines…
It’s in all of your ads…
It’s ALL the words throughout your entire funnel.

You HAVE To Have Copy. Then you have to send out emails too, right?
What do you say in the emails
But there’s different kinds of emails…
What do you say in an email to someone who did buy?  
What about the copy for those people who didn’t buy…what do you do?What do you say to them?                 

Copy is probably the #1 most expensive thing that’s out there inside of funnels.
It’s crazy expensive.
In fact, here’s just a few sales letters I paid for recently…I Paid $20,000 For This Sales Letter!

And Another $20,000 For This One!

(And this one didn’t even convert, so I got zero dollars back from it…)Another $15,000 For Each Of These…

A Typical Sales Letter Costs Anywhere From $15,000 To $25,000 Or More – Per Letter…..PLUS Royalties!

It’s really expensive.         

Most people simply don’t have that kind of money.

I need you to have success with funnels…

In order to have that happen, you need great copy.  

So…how did we hack this?We Developed A New Software Program CalledFunnel Scripts.

Now, Funnel Scripts is a really cool program that will literally write all your sales letters FOR YOU
   • It writes your headlines…
   • Your ads…
   • Your emails…
   • Your webinar slides…

It’ll Write ALL Of Your Copy For You In Under 10 Minutes!

And, it’s as good as most of the professional copywriters that I’ve ever hired in the past. 

Seems hard to believe, but I’m going to show you why it’s true… 

After you sign up today, you’re going to log into Funnel Scripts…

On the left-hand side, you’re going to see all the different scripts that are in there, ads, Facebook ads, emails, etc. 
There’s tons and tons of them, so pick one of them. Now, this is my partner in this project, his name is Jim Edwards…

Jim literally went through over 10,000 of the most successful ads in the history of all time,

all the way back from like the beginning of our founding fathers of Direct Response Marketing up to today.

He went through, and he built the software. 

Jim said, “Okay, here’s the top 500 highest converting headlines of all time.

If I took these two things out and asked a bunch of questions,

I could create this headline for them. I could create a whole bunch of them.”

And that’s exactly what he did for the headlines, for emails, for webinars, for ads, for everything.                     

So you log into Funnel Scripts, and choose one of the scripts to work with, and

the program will ask you some questions about your business. 

   • It asks about your audience…   • Your main topic…   • Your main keywords…

And you fill out this little form that takes you maybe five or 10 minutes (or LESS, depending on the type of script).

You click on the build button, BOOMIt Pops Out Between 150 And 500 INSTANT Headlines For You! 


These are the highest-converting headlines IN THE WORLD,

with your product and your services weaved into them. 

All YOU need to do is just “copy and paste” your scripts into your ClickFunnels page.  

Instantly, you have the best headlines on planet Earth selling your products for you. 

Isn’t that incredible?  And maybe you’re thinking,

“Well, Russell, what if I already have Funnel Scripts? This isn’t fair to me.”

So, here’s what I’m going to do.  I’m going to continue to over deliver…

If you already have Funnel Scripts, I will take wherever you are now, and

I will bump out your billing for an entire year, so you’ll get another year of Funnel Scripts for FREE

(Is it ok if we over-deliver?)Okay, Here’s A Recap Of What You’re Going To Get….


  •  You’re going to get the 12 month enterprise account in ClickFunnels…
  •  The six week Funnel Hacks Masterclass…
  •  The Funnel Builder Secrets course…
  •  You’ll get lifetime access to Traffic Secrets…
  •  And 12 months of access to Funnel Scripts..

A Total Value Of $11,552!Do You Recognize That Number? 

When we began this presentation, we talked about it…

We talked about how I’m going to ask you guys all for $11,552.

If you have that, I’m going to give you guys the ability to 10X your company in the next 12 months. 

KNOW it, without a shadow of my doubt!

I Can 10X Your Company In The Next 12 Months If You Have This Process…

…If You Have This Package.

I know it.

Obviously, I’m not going to charge you guys $11,552, even though you all committed to it earlier today.

But I do have a question for you…

Let’s say I did charge you guys $11,552… 

If All That This Did Was Finally Give You A Funnel That Was Profitable,

Where If You Put A Dollar Of Advertising In,

And Get TWO Dollars Back Out…

Would It Be Worth It?Absolutely!…

There’s no question, right?

I don’t think there’s a single person reading this

who wouldn’t give me 11 grand if I’d build a funnel for them…right?

Now…If All That This Did Was Help You To Share Your Message,

Get Your Product, Your Service Out To MORE People,

Would It Be Worth The $11,552?

Would It Be Worth It?

Of course it would…

(I spend more than that in one day on Facebook ads, just trying to get my message out to more people!) 

If all this did was give you the ability to cancel all the monthly tools you’re currently using 

to glue together your funnels…

…so you can fire your webmaster

Your programmer

Your designer

And get rid of ALL of them…Would It Be Worth The $11,552 To Free Yourself FOREVER?


The average ClickFunnels member saves over $1,000 every month!

ClickFunnels should never cost you a penny…it becomes free.

When I was pricing this, I had two choices…

Option #1 – I could go as cheap as possible, and try to sell everybody on this page. 

The problem with that though is, it didn’t really incentivize me to stack on the value for you guys. 

Now, here’s what’s interesting…

Since we’ve launched ClickFunnels, we’ve had 37 people who’ve launched companies trying to beat us. 

37 people!

How do I know that? 

Well, guess what they do?

They Try To Undercut Us In Pricing.

They’re like, “For $100, lifetime access, you get access to our funnel builders, way better than ClickFunnels…” 

Guess what happens to those people? 

Those companies go under. Every Single One Of The 37 Are Now Gone.

You want to know why? 

They can’t support their members. 

I spend over $250,000 a month, every single month,

just in programmers to make ClickFunnels better for you, every single month! 

You will notice every time you log into ClickFunnels, it gets better, and better, and better. 

We have over 120 full-time support people to support you…

so if you get stuck, or your technical person gets stuck, and you go, “I don’t know what to do”…

…You Have Over 120 People To Back You Up

Who Will Get On Your Thing And Help You With What It Is You’re Doing!

So because of that, it obviously requires a little bit higher investment in you.  

But we’re building a foundation for you to 10X your company. 

In exchange for a little bit more money, we can put more resources into guaranteeing your success. 

My question for you is this…For you and your business…

What Do You Think ONE Funnel Would Be Worth For You? It’s going to be different for everyone…

But, if you had just one successful sales funnel, what’s that worth extra?
   • Is it an extra $10,000 a month?
   • Or an extra $100,000 a month for you?
   • Or even more, maybe? 

Okay, if you know what that number is…

How much would you pay to give you a funnel that’s going to make an extra $10,000 a month…

Or $100,000 a month… or more?

How Much Would You Pay To Get That One Perfect Funnel?

Okay, this is my supplement funnel…it cost me $29,000 to build this funnel.

Would You Give Me 29 Grand If I Gave You This Funnel Right Now?

Let me put this in perspective… It cost me $29,000.

Before I sold the company, it was making $17,947 per day.

That’s $500,000 a month! (And six million dollars a year!)

The people who bought the company bought it for a LOT more than 29 grand.

How about you?  

Knowing what you know now… 

Would Give Me $29,000 If I Gave You A Company That’s Making Six Million Dollars A Year?

It’s a change in perspective, right? 

The funnel is the KEY.

In fact, these little book funnels, they’ve been worth more than $127 million worth of funding to me. 

Are you seeing the power, here?Are you getting this?  

They just took on $127 million of funding. 

I built a funnel and we beat them, both of them. 

We’re going to beat the next ones, too.

You Can See Why People Are Paying Me $250,000 Plus Royalties, 

Just For Me To Set Up A Single Funnel For Them. 

That’s the value of what I’m trying to give to you guys here. 
Do you understand that?

This Will 10X Your Company Faster Than Anything Else You Can Dream Of Or Do!

This is the fastest way to 10X your company. 

You can see why this is a screaming good deal at the $11,552 that you committed to earlier today. 

Outside the event, we sell this for $5,997…

But because I truly believe, and I truly want you to 10X your company in the next 12 months…

I’m Going To Give You Access To EVERYTHING We Talked About Today, 

Now, I’m going to put this in perspective… 

If you went to right now, and

you want to get the account that you get for free for the next 12 months, it’s $3,564.  

And you guys are getting it for free with your investment today. 

This isn’t something I made up, if you go to right now, it’s $297 a month. 

We have over 11,000 people right now on that plan, and you guys get it for free for the next 12 months!

Right Now, You’ve Got Two Choices…

Option #1: Don’t Do Anything.And maybe you’re thinking,

“Great! That was awesome, Russell! I know I need a funnel, but I’m going to go grab something to eat.” 

You can do that if you want to. 

The problem with that is, If You Do That, Then Nothing’s Really Going To Change. 

You’re not here to dabble and to think about it…

You’re here to 10X your business, right?  That’s the plan.

Option #2: Just Give It A Shot!

Just pony up this tiny little investment today,

compared to all the value you’ll get in return, and see if it’s going to work for you.

We have a philosophy here in my company that says if we can’t make you money,

we don’t deserve yours, and so we’ll give you your money back

In fact, we have a money back guarantee, 30 day money back guarantee. 

Here’s How My Guarantee Works…You sign up today.

You get the entire Funnel Hacks package! 

Go through the training. Start building funnels inside ClickFunnels… 

WANT you to use this as much as possible.

If you don’t like us for any reason at all, I don’t care if it’s 29 days, 23 hours, and 59 minutes from today,

just let me know and we’ll give you your money back. 

I Want You To Understand, This Is Not About Me.

Whether you invest today or not, it will not change my life one iota. 

I’m not going to buy a different car.

Nothing will change for me.

But I promise you that everything will change for YOU.This Is About YOU…

This investment will change your business and it will change your life. 

The question for you is this…“Is it worth gambling just a few minutes of your time to check this out?”

Even if it does half of what I claimed during today’s training,

it will literally pay for itself the second your very first funnel is life.

Option #3: Go Back To CollegeI was doing some math on this, though…

If you went to Stanford, it’s $189,000 a year, and guess what your best case scenariois? 

Best case starting salary is $67,000 a year. 

It’s not better for Princeton, Harvard, Cornell, so you could do that…

…But You’re Not Going To 10X Your Business. OR….

You can do what Alex and Leila did…

What did they do? 

They got their butts off their seat, they stood up, and they got started. 

They launched their first funnel in April this year…

Within A Month, They Passed The “Two Comma Club”, And Within Eight Months,

They Made Over $10 Million.

The same thing could happen for you, when you are willing…

But, I’ve Got One Last Thing For You!(Well, a few things actually…)

I want to give you a very special “10X Bonus Package”, so this bonus

is for those of you who are ready to get started NOW… 

10x Bonus #1:ClickFunnels “UNLIMITED” Account

*Get This For Free When You Order The Funnel Hacks Training. 

The first thing you’re going to get is what we call our unlimited account.

ClickFunnels is normally limited by default… you have 70 funnels that you can create, and 100,000 monthly visitors. 

Those of you who get started during the break, I’m going to DOUBLE 10X this for you!

So, you’re going to get UNLIMITED FUNNELS! 

That means you could build a thousand funnels in your account, we’re not going to charge you any more. 

And you’re going to get UNLIMITED TRAFFIC into your funnels!  

You can get as much traffic, it’s not going to cost you any more. 

Also, my priority support guys will have your back. 

That means if it’s three in the morning and you’re stuck, you simply message them, and

a lot of times they’ll log into your account and just do it for you, or

they’ll make you a video showing you how to do it.  A value that’s priceless.  

10x Bonus #2: ClickStart Coaching

*Get This For Free When You Order The Funnel Hacks Training. 

When you get started today, I’m also going to set you up with one of my ClickStart Coaches. 

That means, you give us a call,

we’ll have someone spend an hour with you on the phone getting your funnel set up with you.

You are NOT alone in this, and we have those coaches ready and waiting to help you get started.

That way, you can hit the road running FAST. So once again, here’s the unlimited account,

ClickStart coaching, Funnel Hacker Cookbook, the audio books, picture with me,

all you’ve got to do to get all this stuff is basically step number one,Here’s Everything You’ll Get…

  •  You’re going to get the 12 month account with ClickFunnels…
  •  The six week Funnel Hacks Masterclass…
  •  The Funnel Builder Secrets course…
  •  Lifetime access to Traffic Secrets…
  •  12 months’ Access To Funnel Scripts… A total Value Of $11,552! 
  •  And, you get the two 10X bonuses…

I cannot wait to 10X your business in the next 12 months…

Click the button below to get instant access RIGHT NOW to Funnel Hacks

(and send you all the incredible 10X Bonuses that come with it!) Get Funnel Builder Secrets 

Click here to get the Funnel Hacks package (and all four 10X bonuses)!

Get Started Now with Clickfunnels


From here, you’re just a few click away from instant access to everything you need to

begin 10xing your business… starting RIGHT NOW!

Click on the button above to get Funnel Builder Secrets (and everything that comes with it), and

we can finally get started! Thanks for taking the time to read this letter and watch the training video.

I look forward to hearing from you soon!



Russell Brunson

P.S. 12 months from now, you can be sitting exactly where you are now…or on a crazy wild ride driving your business “full speed ahead”, and 10xing your company, your income, and your impact on the world. Your choice.

P.S.S. This isn’t about ME. Whether or not you decide to get Funnel Builder Secrets won’t change my life one iota. But it will change YOUR life. This decision is about YOU. And yourbusiness. And the incredible new life that you’ll have created for you and your family one year from now...It all starts today…Still Not Sure If Funnel Builder Secrets Can Help You 10X Your Company?Don’t take my word for it!

Get Started Now with Clickfunnels

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